Permacrisis, defined as lurching from one challenge to another, is 2022’s word of the year. It sums up the world we live in, and is equally apt for Twitter.

When Elon Musk acquired the platform in October he cut half the workforce and reinstated banned accounts such as Donald Trump’s. Twitter is now set to lose 32 million users, according to one forecast.

Zoe Amar writes for Third Sector about the consequences for UK charities and what charity leaders should do in this article. It's behind a paywall, but you can access it for free by signing up.

A few tips are:

• Define the level of risk that Twitter’s instability poses to your organisation and plan to mitigate it
• Explore other platforms and have back up plans for any upcoming campaigns
• Review your approach to content moderation and train employees / volunteers

Read more: https://www.thirdsector.co.uk/zoe-amar-charities-twitter/digital/article/1808209