Campaigning that cuts through: practical steps for small & medium charities

Keen to launch a campaign but not sure where to start? Starting a campaign from scratch can feel daunting—especially in a tough climate. But change is possible, and small to medium charities can be powerful agents of it.

This session is for anyone in a small or medium-sized charity who wants to take the first steps into campaigning, or breathe life into an existing approach. We’ll take you through the essential building blocks of a strong campaign and how to begin building it with clarity and creativity, even when resources are tight and the challenges feel overwhelming.

You’ll explore:

• How to structure your campaign and the decisions you need to make to get started
• How to meet your audiences where they are
• Real examples of campaigns that worked—and what we can learn from them
• Practical tips for moving forward without burning out

You'll leave with a clearer sense of what’s possible, some inspiration to get started, and tools to help you pace yourself for the long haul.