Marketing Essentials Training for Charities

Join this hands-on workshop to explore how traditional marketing channels, like print, radio, and local events, can work alongside digital to strengthen your charity’s marketing plan. You’ll learn how to combine offline and online approaches to build meaningful relationships with your community and reach audiences who may be harder to engage online.

Led by marketing and advertising strategist Amanda Jones, this session will build on what you already know about marketing and give you the tools and confidence you need to boost your skills.

What you'll learn

• What marketing is and how it can benefit your organisation.

• How to assess your organisation’s position and create a marketing strategy with clear, actionable goals.

• How to choose the right marketing channels and develop content that delivers results.

• Crafting messages that resonate with your audience.

• Working with local press and journalists to amplify your message.

• Creating impactful marketing materials that connect with your community.
  

Level:

Beginner-intermediate

Who should attend this training?

If your role whether paid, part-time or voluntary includes one or more of the following functions, this training is for you!

• You are responsible for the day-to-day management of their organisation’s digital marketing.

• You have a role which includes elements of communications.

• You want to develop new ways to communicate for your cause.