SEO for charities: Boost your website’s visibility

Search Engine Optimisation (SEO) can feel like a complicated world, especially with AI now changing how people discover information. But with the right guidance, it can become a powerful tool for reaching the supporters, donors, and volunteers your charity needs.

This friendly, practical two-hour workshop will break SEO down into clear, manageable steps. You’ll learn how to help more people find your charity online, regardless of whether they’re searching on Google, browsing resources, or asking an AI assistant for help.

The Media Trust cover what really matters about SEO in 2026, how search engines and AI tools find and prioritise information, and how small, simple changes can make a big difference to your visibility.

If you are a People's Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.

You'll cover:

• How SEO works: Understand the fundamentals of search online, why making your website easy to find for search engines and for AI matters, and why 2026 is a pivotal year for online visibility.

• How to optimise charity websites: Learn key SEO techniques, including keyword research, on-page optimisation, and off-page best practices.

• Creating an effective content strategy: Develop an SEO-driven content plan that helps attract supporters, donors, and volunteers.

• Practical tips and tools: Get hands-on guidance on free or affordable tools to monitor and improve your SEO efforts.

Who should attend?

This webinar is perfect for charity professionals responsible for communications, digital marketing, or content creation. No prior SEO experience is needed, just an interest in improving your charity’s website visibility.