SEO for charities: Boost your website’s visibility

Search Engine Optimisation (SEO) is key to improving your organisation's visibility online, helping you reach more supporters, donors, and volunteers. In this two-hour webinar, you’ll learn the essentials of SEO and how to apply effective techniques that will help your charity stand out in search results.

Media Trust know that getting to grips with SEO can feel overwhelming. That’s why this session will break the concept down into manageable steps and provide you with practical tips and tools that improve your search presence.

Whether you're entirely new to SEO or looking to refine your strategy, this session will guide you through the basics, from optimising your website to creating content that attracts the right audience.

You’ll cover:

• How SEO works: Understand the basics of search engines, why SEO matters for charities, and why 2025 is a pivotal year for online visibility.

• How to optimise VCSE organisation websites: Learn key SEO techniques, including keyword research, on-page optimisation, and off-page best practices.

• Creating an effective content strategy: Develop an SEO-driven content plan that helps attract supporters, donors, and volunteers.

• Practical tips and tools: Get hands-on guidance on free or affordable tools to monitor and improve your SEO efforts.

Who should attend?
This webinar is perfect for VCSE professionals responsible for communications, digital marketing, or content creation. No prior SEO experience is needed, just an interest in improving your website visibility.